I was starting to get a big head; it’s true. Every brand that I was really excited to meet with, was super quick to get back to me—and just as excited to be part of this whole experiment as I was. Until now. I’m sitting here in the Seattle Airport wondering if I could should have been more aggressive with getting @Starbucks‘ attention. They weren’t my whale, but they really are THE whale for this trip. Their involvement really would have been something, and if I arm wrestled upper management that could have created the buzz I really wanted to create. But, no. Nothing. No response at all. I was monitoring their feeds as if I was their social media guy. I totally understand why they never got back to me; I’m pretty sure they had no idea I was reaching out. @starbucks mentions move at a pace that is too fast for any person to sift through. Maybe @garyvee could handle it, but I doubt anyone else has the chops. That sucks.
I gots mad skillz
I keep getting asked, “why arm wrestling?.” Sure, it’s all about the “physical connection,” but that’s not really why. It’s more simple than that: It’s funny. It could just as easily be a handshake (and in most cases, that’s what businesses want), but it’s really just an attention grabber. I have 140 characters to catch the eye of monitors who have a fast and never ceasing stream of social mentions thrown at them. I have to grab their attention somehow, and what’s more likely to get them to click through to this site? So think of it as News Stream Optimization. It’s a clever little touch that is rarely carried out when we meet, but absolutely what got me in the door at Groupon, and other larger companies that have very little time to play. Come on, you know it makes you giggle just a bit; who wouldn’t want to break up the monotony of the work day with a little wrassle match with some dude who looks a little too suspiciously like Seth Green?
